Create curiosity - be very specific and tell/show them what they can achieve
HOW TO GET RID OF THOSE EXTRA WEIGHT
WHILE "JUST" SLEEPING
Sub headline -
Now arouse even more curiosity, confirm your claim
Watch how I transformed literally overnight, using my sleep to get rid of the extra pounds.
You can also do this by following these steps.
Use the words IF and Then
If you want to really lose the weight over night like all these over 40 year olds, then this may be the most important video/letter you have ever seen.
Ask Questions -
The questions must prompt them to say yes and agree. It is all about the emotion and the pain they feel and how they will feel after they achieved success with the product.
Do you want to lose weight without exercising?
Are you sick and tired of buying large size clothes?
Can you imagine what it would be like looking into the mirror seeing the new you?
Here you confirm they are in the right place
If you said YES to the above questions, them make sure you watch this video, it is going to change your life completely.
Confirm your Promise -
Use your headline again in a more convincing manner
In this video / testimonial you are going to discover how you can magically let those unwanted weight fell off during sleep. It truly is revolutionary.
Now it is time to show-off results and authority
Add videos, testimonials of people, your own use of the product. Just give lots and lots of proof. Results is what your potential client wants. Offer that solution by SHOWING that it works.
Time to connect -
Now you need to connect with the prospect. They need to trust and like you.
My son used to call me a mammoth and it really hurt until a friend of mine introduced me to this amazing product. I was very sceptic about it as so many products failed me.
Connect a bit more -
Continue with your story.
I used to just hide in the corner when we were invited by friends...
How did you change
what was the one thing that made the difference. The secret. The Solution.
It was at one of our family get-togethers when I saw my niece that I have'nt seen in ages. She looked gorgeous. She lost so much weight. I had to ask her how she did it...
Show off more results
More testimonials, even your own if you have used it.
I used to just hide in the corner when we were invited by friends...
Introduce the offer
My life changed and I knew others can also benefit from this, so that is why I managed to secure this amazing offer from the supplier...
Tell them why they must choose your offer.
Buying this product will not only secure your product purchase, but also give you access to a very unique group of people that are going through the same challenges. I also give you an amazing cookbook full of delicious treats you can make to reward yourself for every pound you lose.
Show them the benefits
Never go on yo-yo diets again
Never worry about un-safe methods in loosing weight
Learn to eat all the food you love
More Testimonials
Make sure your testimonials are real and not fake. Use Facebook images if you can.
Give Bonuses (if you can)
If you take this offer today, we will also throw in another bottle for free that you can give-away as a gift to someone with the same struggles.
Play the Price War
This is what you get for only...$ and remember if you take action now, you also get this...
Show what they get again...people love getting reminded
Because you are right here, and because you have read this offer up to this page, I am going to even give you all of these bonuses (mention them again) at
not $...
Not even $...
Take it for only $...
Give a quarantee
Let's make it risk free. If it does not work within 30 days, and you have zero results, I will give your money back - that is how sure I am that this product is really working.
Add multiple call to actions throughout the copy
Just click on the order link below, make the payment and I will ship it immediately.
End with Authority
Add an image / video confirming your authority
People will scroll until they cannot any longer
PS: If you want to lose those unwanted pounds in your sleep, click here now.
Remember you have a 100% money-back guarantee.